Discovery & Local Strategy
We start by understanding your trade, your best jobs, and the areas you want more work from. This sets the direction for your trade website, focusing on calls, quote requests, and local visibility in Google.
At Five12 Digital Marketing in Fife, we build trade websites that prioritise clear services, strong trust signals, and easy contact routes. We structure pages around how people actually search for trades locally, then support visibility through Local SEO and broader SEO. Many builds are delivered as flexible WordPress websites so you can update photos, add projects, and keep your site current.
A trade website should answer the questions customers ask before they pick up the phone. We build pages that clearly show what you do, where you work, and why you are a safe choice, then make it easy to contact you.
We start by understanding your trade, your best jobs, and the areas you want more work from. This sets the direction for your trade website, focusing on calls, quote requests, and local visibility in Google.
We plan your service pages, locations, and navigation around what customers actually search. The structure is built to make it easy to understand what you do, where you work, and how to contact you quickly.
We design a clean, professional layout that builds trust fast. Reviews, accreditations, galleries, and strong calls-to-action are placed where they matter, with a mobile-first design that works for customers on phones.
Your trade website is built with fast load speeds, secure setup, and SEO-ready foundations. We set up click-to-call, quote forms, tracking, and clear enquiry routes so the site works as a lead generator.
We test mobile layouts, forms, call buttons, speed, and key pages to make sure everything works properly. This step helps prevent missed enquiries caused by broken forms, slow pages, or poor mobile experience.
We launch the site and confirm everything is working correctly. After launch, you get clear guidance on updates and content, plus optional support for improvements, SEO growth, and ongoing performance.
A good trade website should make it easier for customers to choose you and get in touch. At Five12 Digital Marketing, we build trade websites for Fife businesses that support real working days, not marketing theory. Pages are structured for clarity, mobile use, and local visibility, so enquiries come in without customers having to search for information.
This approach works best alongside Local SEO and ongoing website maintenance.