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PPC Campaigns Built to Drive Leads and Sales

From paid search and shopping to display and remarketing, our approach is built around high-intent targeting, accurate tracking, and continuous optimisation to maximise return on investment without wasted spend.

Why Businesses Choose Five12 for PPC Campaigns

At Five12 Digital Marketing, we run PPC campaigns that are built to drive measurable results, not wasted clicks. Our approach focuses on reaching the right audience with the right message at the right time, using data-led targeting, accurate conversion tracking, and continuous optimisation. Whether your goal is lead generation, online sales, or scalable growth, our PPC campaigns are structured to maximise return on investment across paid search and display platforms.

  • High-Intent Targeting
    We focus on keywords, audiences, and placements that show clear buying or enquiry intent, so your budget is spent where it matters most.
  • Conversion Tracking and Performance Optimisation
    Every campaign is built with proper tracking in place, allowing us to optimise bids, ads, and budgets based on real performance data.
  • Multi-Channel PPC Management
    We manage PPC campaigns across Google Search, Display, Shopping, remarketing, and other paid platforms, choosing the right mix to support your goals.
  • Clear Reporting and ROI Focus
    Transparent reporting that shows clicks, conversions, cost per lead or sale, and clear next steps to keep improving results over time.
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PPC Campaigns Built to Generate Leads and Sales

At Five12 Digital Marketing in Fife, we run PPC campaigns designed to put your business in front of people who are ready to take action. Our approach is built around how customers search, browse, and compare before deciding who to contact or buy from. From paid search and shopping to display and remarketing, everything we do is focused on driving qualified clicks, improving conversion rate, and turning ad spend into measurable results.

  • Focused on ROI and High-Intent Traffic
    We target keywords, audiences, and placements most likely to convert, helping you generate more leads or sales without wasting budget.
  • Campaign Structure That Improves Performance
    Clean account setup with tightly grouped campaigns, strong negative keywords, and relevant landing pages to improve quality score and reduce costs.
  • Accurate Conversion Tracking and Reporting
    Proper tracking for calls, forms, purchases, and key actions so optimisation decisions are based on real performance data.
  • Ongoing Optimisation for Better Results
    Continuous refinement of keywords, ads, bids, audiences, and budgets to keep performance improving over time.
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Our working process

Our PPC Campaign Process

At Five12 Digital Marketing, our PPC campaign process is built around one clear goal: generating more leads or sales while keeping your cost per result under control. We start by reviewing your offer, target audience, competitors, and existing performance data so we can build a paid strategy that matches real demand and commercial intent.
We then create a clean campaign structure with accurate conversion tracking and performance-focused ads across the most relevant platforms. Ongoing optimisation ensures wasted spend is reduced, results improve over time, and PPC becomes a reliable channel for measurable, scalable growth.
01
PPC campaign discovery and strategy

Discovery & Goals

We confirm your goals, offer, target customers, and what a good lead or sale looks like for your business. This gives us a clear direction for building PPC campaigns that focus on measurable results, not just clicks.

02
PPC keyword and audience research

Keyword & Audience Research

We research high-intent keywords, competitor messaging, and audience signals to build a targeting plan that reaches the right people at the right time and reduces wasted spend.

03
PPC setup and conversion tracking

Campaign Setup & Conversion Tracking

We build a clean campaign structure and set up accurate conversion tracking for calls, forms, purchases, and key actions. This ensures optimisation decisions are based on real performance data.

04
PPC ad creation and landing page alignment

Ad Creation & Landing Page Alignment

We create click-ready ads and align traffic to the right landing pages to improve relevance, increase conversion rate, and help reduce cost per lead or sale.

05
PPC launch and monitoring

Launch & Performance Monitoring

We launch PPC campaigns with sensible bidding and budget control, then monitor performance closely. We add negatives, refine targeting, and focus spend on what produces the best results.

06
PPC optimisation and reporting

Optimise, Report & Scale

PPC improves with ongoing optimisation. We test ads, adjust bids, refine audiences, and improve landing page performance, then report clearly on results and next steps to scale what works.

PPC Campaigns That Drive Leads and Sales

Five12 Digital Marketing helps businesses generate more leads and sales through performance-focused PPC campaigns. We build paid campaigns
that reach people at the exact moment they are searching, comparing, or ready to take action. We focus on the factors that influence paid
performance and return, including targeting, keywords, ad quality, landing page alignment, and accurate conversion tracking. The result is
more qualified clicks, stronger conversion rates, and reliable growth without wasted spend.

  • More High-Intent Clicks
    We target searches and audiences with clear intent so your budget is focused on people most likely to enquire or buy.
  • Smarter Targeting and Campaign Structure
    Clean campaign structure, strong negatives, and tightly grouped targeting to improve relevance and reduce cost per result.
  • Trust and Conversion Improvements
    Better ads, extensions, and landing page alignment to improve click-through rate, build confidence, and increase conversions.
  • Ongoing Optimisation for Better ROI
    Continuous testing and refinement of keywords, ads, bids, audiences, and budgets to keep improving performance over time.
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General FAQ’s

What are PPC campaigns?
PPC stands for pay-per-click. PPC campaigns are paid adverts that can place your business in front of the right people across search engines and ad networks. You can run PPC across paid search, shopping ads, display banners, video ads, and remarketing, paying when someone clicks or completes a tracked action depending on the campaign type.
How is PPC different from SEO?
PPC can generate traffic and leads quickly by paying for visibility, while SEO focuses on improving organic rankings over time. PPC is ideal for fast results, testing offers, and scaling proven campaigns. SEO builds long-term value. Many businesses use both for the strongest overall growth.
Can you set up conversion tracking properly?
Yes. We set up accurate conversion tracking for calls, forms, purchases, and key actions so optimisation is based on real results. This includes correct tag setup, events, and attribution configuration where needed.
What PPC platforms do you manage?
We manage PPC across Google Ads, including Search, Shopping, Display, Performance Max, YouTube, and remarketing. Where it suits your goals, we can also advise on other paid platforms to support a wider strategy.
How much should I spend on PPC?
Your budget depends on competition, your market, and the value of a lead or sale. We help you choose a sensible starting point, then optimise towards the best cost per result. The focus is always on return, not spend for the sake of it.
How quickly can PPC generate results?
PPC can start driving traffic as soon as campaigns are live. Performance improves as we collect data, refine targeting, add negatives, test ads, and improve landing page conversion rate. Many accounts see stronger results after the first few weeks of structured optimisation.
Will you provide reporting for PPC campaigns?
Yes. We provide clear reporting focused on the metrics that matter, such as conversions, cost per lead or sale, conversion rate, click-through rate, and the actions we are taking to improve performance.
Are you Google Certified specialists?
Yes. We are Google Certified specialists and follow structured best practice for PPC setup, tracking, and optimisation to help you get the most from your ad spend.
Do you guarantee a specific cost per lead or ad position?
No one can honestly guarantee exact results because costs and performance depend on competition, demand, ad quality, and landing page performance. What we do guarantee is a structured approach focused on tracking, testing, and continuous optimisation.

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