Speedy Carz – WordPress Website and Local SEO for Taxi Firm in Rosyth, Fife

Client: Speedy Carz – Rosyth, Fife (serving Rosyth, Dunfermline, Inverkeithing and surrounding areas) Website: Link to live site Services Provided: Full WordPress Design and Build • SEO Strategy and Local Optimisation • Copywriting and Keyword Research • Conversion Focused Layout • Custom Booking and Enquiry Forms • Mobile First UX • Hosting, SSL and Performance Optimisation • Ongoing Support and Analytics

Project Overview

Speedy Carz is a local taxi firm based in Rosyth providing fast, reliable taxis for residents, commuters and visitors across Fife. They approached Five12 Digital to create a modern website that would help them stand out from other taxi companies, make it easy for customers to book online and improve their visibility for key local search terms.

The goal was to build a clean, professional online presence that reflects the reliability of the service and turns more Google searches into bookings.

The Challenge

  • Launch a brand new WordPress site for a growing taxi firm in Rosyth
  • Compete on page one for taxi related searches in a busy local market
  • Make booking and requesting quotes simple on both mobile and desktop
  • Build strong technical SEO foundations and local relevance
  • Support future growth such as airport transfer pages and area based content

Our Solution

1. Clear, Booking Focused WordPress Design

We designed a custom WordPress site that puts booking first. Prominent call to action buttons, simple enquiry and booking forms, and clear contact details make it easy for visitors to request a taxi within a few clicks. Service panels highlight local runs, school runs, airport transfers and business travel.

2. Local SEO and High Intent Content

We carried out keyword research around Rosyth and nearby towns to shape the structure and copy. Pages were written and optimised for search terms such as taxis in Rosyth, Rosyth taxi firm and airport transfers from Rosyth. On page SEO, internal linking and clear location signals help Google understand who Speedy Carz serves.

3. Mobile First Performance

Most taxi customers search on their phones, often when they are in a hurry. The site was built mobile first with streamlined layouts, fast loading pages and easy tap targets. Image compression, caching and minified assets keep load times low and the experience smooth.

4. Technical Setup and Security

Hosted on Five12 managed WordPress hosting, the site benefits from SSL encryption, daily backups, spam protection and server side caching. The stack is designed for stability so the site remains fast and available when local demand is high.

5. Analytics, Call Tracking and Growth

Google Analytics 4 and Search Console were configured to track traffic, popular pages and enquiries. Keyword tracking was added for core taxi terms so performance could be monitored over time. Since launch the site has moved quickly onto page one for competitive local searches and is generating consistent new bookings.

The Results

  • A modern, mobile ready taxi website that feels trustworthy and easy to use
  • Rapid improvement in rankings, with the site now on page one for key local taxi searches
  • More online enquiries and calls driven by clear booking journeys
  • Stable, secure hosting with strong performance for local users

Explore the Project

Visit the live site: https://speedycarz.co.uk/