WordPress Local SEO Copywriting Booking Forms GA4
Speedy Carz
WordPress website design and local SEO for a taxi firm in Rosyth, Fife, built to load fast, rank on Google, and turn searches into calls and bookings.
The Challenge
Speedy Carz is a local taxi firm based in Rosyth, serving Rosyth, Dunfermline, Inverkeithing and surrounding areas.
They needed a modern website that would stand out in a competitive local market and make it effortless for customers to book a taxi quickly.
The goal was to create a clean, professional online presence that builds trust at a glance, performs brilliantly on mobile,
and improves visibility for high-intent local searches such as “taxi Rosyth” and “airport transfers from Rosyth”.
Everything needed to be simple, fast, and focused on turning searches into calls and bookings.
The project included:
Full WordPress migration from the previous host with zero downtime focus
Website refresh to improve UX, mobile layout, and conversion pathways
Speed and performance optimisation for faster booking journeys
Local SEO foundations: titles, headings, internal links, and service targeting
Area landing pages created for local towns to expand search coverage
Google Business Profile optimisation to improve Maps visibility and calls
Secure hosting, SSL, backups, and spam protection
Analytics and tracking setup to measure bookings, calls, and key actions
Five12 migrated Speedy Carz from their previous WordPress host to a faster, more stable setup, then refreshed the
website to improve mobile usability and make booking and enquiry routes clearer across the site.
We strengthened the local SEO foundations with cleaner page structure, improved on-page targeting, and a network
of area landing pages for key towns, helping Speedy Carz show up for more local taxi searches across their
service area.
Alongside the website work, we optimised the Google Business Profile to improve Maps visibility and drive more
calls, with tracking in place to measure real outcomes. The result is a faster, more reliable platform that is
easier to manage and built to generate consistent local enquiries.
The updated website improved local visibility and drove more booking enquiries:
Faster, more reliable site performance after migration and optimisation
Increased calls and booking enquiries from local search traffic
Wider coverage across local towns through area landing pages
Improved Google Business Profile visibility in Maps and local results
Clearer mobile booking journeys leading to better conversion rates
Strong SEO foundations and a scalable structure for ongoing growth