Roof & Fibre – Local Roofing & Fibreglass Specialist Website

Client: Roof & Fibre – Kirkcaldy, Fife
Website: roofandfibre.com
Services Provided: WordPress Website Design • SEO Optimisation • Mobile-First Development • Local Business Branding

Project Overview

Roof & Fibre is a family-run roofing and GRP fibreglass specialist based in Kirkcaldy, Fife. With an excellent local reputation for quality workmanship and customer service, they wanted a modern, easy-to-manage website to showcase their services, capture leads, and strengthen their visibility in local search results.

They approached Five12 for a complete website redesign and build on WordPress, with the goal of creating a professional, trustworthy online presence that would appeal to homeowners and businesses across Fife.

The Challenge

  • Outdated online presence that didn’t reflect the quality of work

  • No clear call-to-action or simple enquiry process

  • Limited visibility in Google search results for core services and locations

  • Needed a site that could be easily updated in-house without technical skills

Our Solution

1. WordPress Website Design & Build

We built a custom WordPress site with a clean, modern design and intuitive navigation. The layout focuses on clear service categories—including slate & tile roofing, GRP fibreglass, roof repairs, fascias, soffits & guttering, and leadwork.

2. Mobile-First Development

Given that most local trade searches now happen on mobile, we optimised the site for fast load times and responsive design, ensuring it looks and works perfectly on any device.

3. Local SEO Optimisation

From the start, we embedded SEO best practices into the build, including:

  • Service- and location-specific landing pages (e.g., “Roof Repairs in Fife”, “GRP Fibreglass Roofing Kirkcaldy”)

  • Keyword-rich headings and metadata

  • Optimised image alt tags for service and location relevance

  • Google Business Profile integration for improved map visibility

4. Conversion-Focused Structure

We implemented prominent call-to-action buttons and enquiry forms across the site, making it easy for visitors to request a free quote from any page.

The Results

  • A professional, trust-building website that reflects Roof & Fibre’s high-quality work

  • Improved Google search rankings for local roofing terms in Fife and surrounding areas

  • Streamlined enquiry process resulting in increased online quote requests

  • A flexible WordPress backend, allowing the client to update text, images, and services with ease

See the Project

Visit the live site: roofandfibre.com