High-converting WordPress website for boiler installation, servicing, and 24/7 emergency repairs across Central Scotland, built to load fast, show Gas Safe trust signals clearly, and turn urgent searches into calls and quote requests.
Platinum Property Scotland is a Dunfermline-based heating and plumbing company providing boiler installation, servicing, and emergency repairs across Fife, Edinburgh, Dundee, Perth, and Glasgow.
They needed a modern website that clearly communicates trust, professionalism, and availability, especially for customers searching during urgent boiler breakdowns.
The challenge was to create a high-converting website that highlights 24/7 emergency cover, promotes core boiler services clearly, and encourages fast phone enquiries on mobile.
At the same time, the site needed strong local SEO foundations to support visibility across multiple Scottish cities, while reinforcing Gas Safe credentials and customer reviews throughout the journey.
Five12 designed and built a high-converting WordPress website for Platinum Property Scotland with a service-led structure that makes it easy for customers to take action fast.
Emergency boiler repair was positioned front and centre with clear call now routes, quick forms, and strong trust signals visible from the first screen.
Each core service, including boiler installation, repairs, and servicing, was given a dedicated page with clear explanations, what’s included, and simple booking steps.
We reinforced Gas Safe credentials, reviews, and warranty messaging throughout the journey to build confidence and improve conversion rates from high-intent search traffic.
To support long-term growth, we implemented local SEO foundations across key Scottish service areas with location signals, internal linking, and technical SEO improvements.
Performance and tracking were also prioritised through caching, image optimisation, and GA4, Search Console, and Tag Manager setup to measure calls and enquiry submissions.
