NJ Roofing Solutions – Professional Roofing Website for Wrexham & North Wales

Client: NJ Roofing Solutions – Wrexham, North Wales
Website: njroofingsolutions.uk
Services Provided: WordPress Website Design • Local SEO • Mobile-First Development • Branding Integration

Project Overview

NJ Roofing Solutions is a trusted roofing contractor based in Wrexham, serving Chester and across North Wales. They provide a full spectrum of roofing services, including flat roofing, rubber roofing, slate and tile work, leadwork, fascias, soffits, and guttering.

The client approached Five12 to create a modern, mobile-friendly WordPress website that would reflect their professionalism, showcase their services clearly, and generate more local leads.

The Challenge

  • No dedicated modern website to represent the business online

  • Needed a clear service showcase to cover multiple roofing specialisms

  • Wanted to improve visibility in local searches for roofing services in Wrexham, Chester, and surrounding areas

  • Required a mobile-first build due to the high proportion of trade enquiries coming from smartphones

Our Solution

1. Custom WordPress Design & Build

We designed a clean, professional website that conveys trust and quality. Each service has its own dedicated page, featuring clear descriptions, high-quality imagery, and easy-to-access contact forms.

2. Mobile-First Development

We optimised the entire site for speed and mobile usability, ensuring that potential customers browsing on smartphones or tablets could find the information they need quickly.

3. Local SEO Optimisation

We implemented a local search strategy, including:

  • Keyword-rich service and location pages

  • Optimised headings and meta descriptions

  • Integration with Google Business Profile for stronger map visibility

  • Image optimisation for search and performance benefits

4. Lead-Focused User Journey

The site was structured with prominent call-to-action buttons and quote forms across all pages, encouraging visitors to request a free quote with minimal friction.

The Results

  • A professional, SEO-friendly WordPress website that showcases NJ Roofing Solutions’ full range of services

  • Improved local search presence for roofing services in Wrexham, Chester, and North Wales

  • Increased inbound leads via the online enquiry forms

  • A website the client can update easily without technical expertise

Client Feedback

“Our new website has made a huge difference to our enquiries. Five12 created exactly what we needed – professional, simple to use, and easy to find on Google.” – NJ Roofing Solutions

Explore the Project

Visit the live site: njroofingsolutions.uk