LSI Waste Solutions – WordPress Website for West Lothian Waste & Clearances

Client: LSI Waste Solutions – West Lothian, Scotland
Website: lsi-waste-solutions.co.uk
Services Provided: WordPress Website Design • Conversion-Focused UX • Local SEO (On-Page & Technical) • Performance Optimisation • Tracking & Analytics • Secure Hosting, SSL & Backups • Brand Styling & Visual Design

Project Overview

LSI Waste Solutions provides house clearances, rubbish removal, and commercial waste services across West Lothian and the wider Glasgow–Edinburgh corridor. As a licensed waste carrier, they needed a modern website that communicates trust, makes booking simple, and attracts more local enquiries.

They came to Five12 for a complete WordPress design & build with strong local SEO foundations, fast page speeds, and a clean, credible brand presentation.

The Challenge

  • Lack of a modern, mobile-first site to showcase services clearly and build trust
  • Need to increase local enquiries from homeowners, landlords and businesses
  • Compete in local search against established waste firms and “man with a van” ads
  • Simplify the path to a quote (photos, postcode, access notes) to speed up booking

Our Solution

1. Custom WordPress Design & Clear Service Architecture

We designed a clean, trustworthy interface with service-led navigation: House Clearances, Rubbish Removal, Commercial Waste, and Same-Day Options. Prominent trust signals (licensed carrier notice, coverage areas, reviews) appear throughout.

2. Mobile-First Performance

Built with a mobile-first approach, optimised images, and lean code for quick load times. This improves user experience and supports rankings—vital for customers searching on their phones.

3. Local SEO Integration

We implemented local SEO best practices from day one, including:

  • Location-targeted service pages for West Lothian + Glasgow–Edinburgh corridor
  • Keyword-optimised titles, meta descriptions, headings, and internal linking
  • LocalBusiness schema and service schema for enhanced relevance
  • Image optimisation and lazy-loading for speed

4. Lead-Generating UX

Clear CTAs across all pages and a streamlined quote form that invites users to send photos, postcode, and access notes. Contact options are fixed and consistent (call, email, message) to reduce friction.

5. Hosting, Security & Tracking

We provide secure hosting with SSL, daily backups, uptime monitoring and spam-protected forms. Google Analytics and conversion tracking were set up for enquiry attribution and ongoing optimisation.

The Results

  • A professional, conversion-ready WordPress site that reflects LSI’s licensed, reliable service
  • Improved local search visibility across core waste & clearance keywords
  • More enquiries via simplified quote requests and persistent call/email CTAs
  • Fast, secure platform with easy client updates and room to expand service areas

Client Feedback

“Five12 delivered exactly what we needed—clean design, fast site, and we’re getting more local enquiries already. The process was straightforward and the hosting & support make it easy for us to focus on the jobs.”

Explore the Project

Visit the live site: lsi-waste-solutions.co.uk