Livingston Storage – Website, SEO & Google Business Profile Growth for Self Storage in Livingston

Client: Livingston Storage — Livingston, West Lothian (serving homeowners, trades and businesses across West Lothian)

Website: Link to live site

Services Provided: Full Website Design & Build • Local SEO Strategy • Google Business Profile Setup & Management • Conversion-Focused Content • Pricing & Service Structure • Performance Optimisation • Ongoing Support

Project Overview

Livingston Storage provides secure, affordable self storage using fully insulated containers with 24/7 access from a gated, CCTV-monitored yard in Livingston. The business caters to homeowners, trades and local businesses needing flexible, reliable storage without long-term contracts.

The goal for Five12 Digital Marketing was to create a modern, conversion-focused website, establish strong local search visibility, and actively manage the Google Business Profile to generate consistent enquiries from Livingston and the wider West Lothian area.

The Challenge

  • Create a clear, trustworthy website in a competitive local storage market
  • Clearly communicate container sizes, pricing and flexibility without confusion
  • Appeal to multiple customer types including home users, trades and vehicle storage
  • Achieve strong local SEO visibility for high-intent search terms
  • Turn website traffic and map views into phone calls and enquiries

Our Solution

1. Conversion-Focused Website Design

We designed and built a clean, fast-loading website that clearly explains Livingston Storage’s offering. The structure focuses on quick decision-making with prominent calls to action, clear pricing tables, container size breakdowns and strong trust signals throughout the site.

2. Clear Pricing & Service Structure

To remove friction and reduce enquiry hesitation, we implemented:

  • Simple, transparent monthly pricing
  • Clear container size options from 8ft to 40ft
  • Messaging around 30-day rolling contracts with no long-term tie-ins
  • Dedicated sections for home, business and vehicle storage

3. Local SEO Strategy

We optimised the website for high-intent local searches by:

  • Targeting Livingston and West Lothian location keywords
  • Creating strong on-page SEO structure and internal linking
  • Optimising headings, meta titles and service content
  • Building location relevance through service area coverage

As a result, the site now ranks number one organically on Google for “Livingston self storage”, delivering consistent, high-quality local traffic.

4. Google Business Profile Setup & Management

We fully optimised and actively managed the Google Business Profile, including:

  • Accurate service categories and descriptions
  • Service area targeting across Livingston and West Lothian
  • Optimised business description and service listings
  • Ongoing updates to support map visibility and engagement

This strengthened both map pack presence and direct enquiry volume.

5. Performance & User Experience Optimisation

The site was optimised for speed, mobile usability and clarity, ensuring visitors can quickly check availability, pricing and access details before getting in touch.

The Results

  • Number one organic Google ranking for “Livingston self storage”
  • Strong local visibility across Livingston and West Lothian
  • Increased phone calls and online enquiries
  • Clearer customer understanding of pricing, access and container options
  • A scalable digital foundation for ongoing growth

Explore the Project

Visit the live site: https://www.livingstonstorage.co.uk/