Trust-led WordPress website and local SEO for a roofing company in Kirkcaldy, Fife, built to load fast on mobile, showcase services and workmanship clearly, and turn local roofing searches into quote requests and emergency calls.
JB Roofing Scotland Ltd provides roof repairs, new roofs, flat roofing, roofline work, chimney repairs, and emergency call outs across Kirkcaldy and the wider Fife area.
They needed a clean, trustworthy website that makes services easy to understand, proves quality quickly, and encourages customers to request a quote or call in an emergency.
The challenge was to win more local roofing enquiries in a competitive market by improving search visibility for Kirkcaldy and Fife roofing keywords, while building trust through photos, reviews, and clear guarantees.
The site also needed to be fast and mobile-first, with prominent calls to action and streamlined forms that make it effortless for homeowners to take the next step.
Five12 designed and built a clean, trust-led WordPress website for JB Roofing with a straightforward service structure and stronger conversion pathways.
Key services were organised into clear sections so homeowners can instantly find what they need and request a quote without confusion.
We placed trust signals beside calls to action, including reviews, experience messaging, and project imagery to help visitors feel confident quickly.
Emergency roofing messaging and fast contact routes were made prominent across the site, supported by simple forms that capture the right job details for quick responses.
Alongside the build, we strengthened local SEO for Kirkcaldy and wider Fife through on-page optimisation, internal linking, and service area signals.
Performance and tracking were prioritised through image optimisation, lightweight layouts, and GA4 and Search Console setup to measure enquiries and support ongoing growth.
