Fido Treats – WordPress & WooCommerce Website for Luxury Handmade Dog Treats in Fife, Scotland

Client: Fido Treats — Fife, Scotland (serving dog owners across the UK who value natural, handmade luxury treats)
Website: Link to live site
Services Provided: Full WordPress & WooCommerce Design • Custom E-commerce Build • Product Photography Integration • Brand-Aligned Layout & Colour Palette • Mobile-Optimised UX • Payment & Shipping Setup • SEO Foundations • Performance Optimisation • Secure Hosting, SSL & Backups

Project Overview

Fido Treats crafts small-batch, luxury dog biscuits made with minimal, natural ingredients – each flavour created with care for the dogs we call family. The brand’s vision was to create an online experience that felt as premium and heartfelt as the treats themselves.

The goal for Five12 Digital Marketing was to design and build a modern, high-performing e-commerce website that showcases the products beautifully, makes purchasing effortless, and reflects the brand’s handcrafted ethos.

The Challenge

  • Create an elegant, trust-building brand experience suitable for a premium handmade product
  • Build a simple yet powerful WooCommerce system for easy product management
  • Ensure fast, secure checkout with Apple Pay and Stripe integration
  • Highlight product quality and natural ingredients without clutter
  • Establish strong SEO and conversion foundations for long-term growth

Our Solution

1. Bespoke WordPress & WooCommerce Build

The site was built from the ground up using WordPress and WooCommerce, giving full control over products, inventory, and fulfilment. The layout uses clean product grids, rich photography, and subtle animations to create a luxury shopping experience that feels modern but personal.

2. Brand-Led Visual Identity

We carried the brand’s natural, minimal aesthetic through every page – combining soft tones, premium typography, and crisp product imagery to evoke quality and trust. Every detail, from spacing to buttons, was refined to match the handcrafted nature of the treats.

3. Seamless Checkout & Shipping

  • Integrated Stripe and Apple Pay for one-click payments
  • Free standard shipping for orders over £30
  • Simple flat-rate delivery for all other purchases
  • Automated order confirmations and customer tracking

4. SEO & Analytics Setup

To support organic discovery, we optimised meta titles, descriptions, and alt text for product and category pages. Google Analytics 4 and Search Console were connected for performance monitoring and insight tracking.

5. Hosting, Speed & Security

Fido Treats runs on Five12’s optimised WordPress hosting stack with SSL encryption, automated backups, caching, and spam protection – ensuring fast, secure performance across all devices.

The Results

  • A fully responsive, visually rich e-commerce website that showcases the handmade range beautifully
  • Improved product visibility and search performance for “luxury dog treats” and regional keywords
  • Streamlined checkout experience with Stripe and Apple Pay integration
  • Fast loading times, reliable security, and scalable structure for future growth

Explore the Project

Visit the live site: https://fidotreats.co.uk/