Carolyn Rawle Executive Coaching – WordPress Website for Leadership Coaching and Executive Development in Edinburgh and Across the UK
Client: Carolyn Rawle Executive Coaching — Edinburgh, Scotland (serving senior leaders and corporate teams across the UK and internationally)
Website: Link to live site
Services Provided: Full WordPress Design & Build • Brand-Aligned Layout & Visual Identity • Copy Integration & SEO Optimisation • Blog & Insights Section • Mobile-Responsive Design • GA4 & Search Console Setup • Secure Hosting, SSL & Backups • Performance & Accessibility Optimisation
Project Overview
Carolyn Rawle Executive Coaching partners with senior leaders, founders and corporate teams navigating growth, change and high-pressure decision-making. Based in Edinburgh, Carolyn’s practice blends deep executive experience with proven coaching frameworks such as PQ, EQ-i and Hogan.
The aim of the project was to create a website that reflects both her professional authority and the calm, confidential environment of her coaching approach. The finished site positions Carolyn as a trusted executive partner for leaders seeking clarity, confidence and measurable impact.
The Challenge
- Present executive coaching services in a way that feels personal, credible and modern
- Balance individual and corporate audiences with clear navigation and messaging
- Highlight the four coaching pillars: Authority, Clarity, Performance and Action
- Integrate testimonials and insights without disrupting the visual flow
- Build an SEO-ready foundation for long-term content growth through the Insights blog
Our Solution
1. Purpose-Led WordPress Design
The website was built to mirror Carolyn’s professional calm and precision. We used a structured layout with refined typography, confident white space and balanced imagery to evoke clarity and trust. Each service page clearly defines the value of executive, corporate and retreat-based engagements, making it easy for users to explore options and enquire.
2. Storytelling Through Content
Existing copy was carefully integrated to keep Carolyn’s authentic voice intact while supporting SEO best practices. Testimonials and case insights were placed strategically to build trust and social proof without overwhelming the user journey.
3. SEO & Visibility Optimisation
- Keyword optimisation for executive coaching in Edinburgh, Scotland and the UK
- Meta titles and descriptions tailored for search and shareability
- Schema markup for LocalBusiness and Article content
- Clean internal linking structure to support long-term blog growth
4. Insights Blog Integration
We added a dedicated Insights section that showcases Carolyn’s thought leadership. Each article is structured for readability and SEO, covering topics such as emotional intelligence, mental fitness and leadership derailers — helping position her as an expert voice in executive development.
5. Hosting, Security & Analytics
The site runs on Five12’s optimised WordPress hosting with SSL, automated backups and anti-spam protection. GA4, Search Console and Tag Manager are integrated for tracking visitor engagement and lead conversions with accuracy.
The Results
- A calm, confident and high-performing WordPress site that reflects Carolyn’s coaching philosophy
- Improved visibility for “executive coaching Edinburgh” and related leadership queries
- Streamlined navigation with clear calls to action for gifted sessions and corporate partnerships
- A scalable platform ready for continued SEO and content expansion
Explore the Project
Visit the live site: https://carolynrawle.com/