High-performance WordPress website and local SEO for a joinery and renovation business in Cumbernauld, built to load fast, build trust with 5-star reviews, and turn local searches into quote requests.
JoineryLab is a Cumbernauld-based joinery business specialising in kitchens, renovations, interior upgrades, and outdoor joinery across Central Scotland, including areas like Falkirk, Glasgow, and Coatbridge.
They needed a modern website that reflects the quality of their workmanship, clearly presents their core services, and makes it easy for homeowners to request a quote.
The challenge was to build a fast, conversion-focused site that instantly builds trust through strong visuals and verified 5-star feedback, while also improving visibility for high-intent local searches.
Everything needed to work brilliantly on mobile, with clear calls to action and a structure that supports ongoing growth across multiple service areas and local towns.
Five12 designed and built a high-performance WordPress website for JoineryLab with a clear, service-led structure and stronger conversion pathways.
The layout was planned to help homeowners quickly find what they need, see recent work, and request a quote without friction, especially on mobile.
We tightened the messaging and on-page content to highlight JoineryLab’s craftsmanship, reliability, and attention to detail, supported by prominent 5-star customer feedback.
Each core service was given a dedicated page, with location targeting and internal linking to support stronger local visibility across Cumbernauld, Falkirk, Glasgow, and surrounding areas.
On the technical side, we optimised image delivery, implemented caching and minification, and configured GA4 and Search Console so enquiries and key actions can be measured.
The result is a fast, scalable platform built to generate consistent quote requests and support long-term local SEO growth.
