Facebook Ads Management Services | Lead & Sales Focused

Why Businesses Choose Five12 for Facebook Ads

At Five12 Digital Marketing, we run Facebook Ads that are built to generate real leads and sales, not just likes or impressions.
We focus on how people actually behave on Facebook and Instagram, using strong creative, clear messaging, and precise targeting
to reach the right audience at the right time. Our approach is structured, data-led, and focused on measurable return, with clear
reporting that shows what your ad spend is delivering.

Audience Research and Precision Targeting
We build and refine audiences using interests, behaviours, custom data, and retargeting so your ads reach people most likely to convert.
Scroll-Stopping Ad Creative
Ad visuals and copy are designed to capture attention quickly, communicate value clearly, and encourage clicks, messages, or purchases.
Conversion Tracking and Performance Optimisation
Proper tracking allows us to optimise campaigns based on real results such as leads, enquiries, or sales, not vanity metrics.
Clear Reporting and Ongoing Improvements
Straightforward reporting that shows reach, conversions, cost per result, and the actions we are taking each month to improve performance.

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Facebook Ads Built to Generate Leads and Sales

At Five12 Digital Marketing in Fife, we run Facebook Ads designed to put your business in front of the right people and turn attention into action.
Our campaigns are built around how users behave on Facebook and Instagram: they scroll fast, decide quickly, and respond to clear offers, strong visuals,
and trust signals. From audience targeting and creative to retargeting and optimisation, everything we do is focused on generating more enquiries, more
sales, and a stronger return on ad spend.

Focused on Leads, Sales, and ROI
We optimise for results that matter, such as enquiries, bookings, purchases, and cost per result, not vanity metrics.
Targeting, Retargeting, and Lookalike Audiences
We reach new customers and bring back warm audiences using smart targeting, retargeting, and lookalikes built around real intent.
Creative and Messaging That Stops the Scroll
Strong visuals and persuasive copy that communicate value quickly and encourage people to click, message, or buy.
Ongoing Optimisation for Better Performance
A structured approach that improves results over time through testing creatives, refining audiences, and scaling what works.

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Our working process

Our Facebook Ads Process

At Five12 Digital Marketing, our Facebook Ads process is built around one clear goal: generating more leads or sales while keeping your cost per result under control. We start by understanding your offer, ideal customers, and what a good conversion looks like, then review any existing data so we can build a strategy based on real intent, not guesswork.

We then create campaigns with the right targeting, scroll-stopping creative, and accurate tracking, followed by ongoing optimisation to improve results over time. This structured approach helps you reach new customers, bring back warm audiences through retargeting, and turn paid social into a reliable channel for measurable growth.

Discovery & Campaign Goals

We define your offer, ideal customers, budget, and what a successful lead or sale looks like. This gives us a clear direction for building Facebook and Instagram ad campaigns focused on real outcomes.

Audience & Targeting Research

We build and refine audiences using interests, behaviours, custom audiences, and retargeting so your ads reach people most likely to engage, enquire, or buy.

Ad Creative & Messaging

We create scroll-stopping visuals and clear, persuasive ad copy designed to communicate value quickly and encourage clicks, messages, or purchases.

Campaign Setup & Tracking

We launch campaigns with clean structure and accurate tracking for leads, messages, or sales. This ensures optimisation decisions are based on real performance, not guesswork.

Testing & Optimisation

We test creatives, audiences, and formats, then refine what performs best. Budget is shifted towards the ads and audiences delivering the strongest return.

Reporting & Scaling

We provide clear reporting on results and next steps, then scale what works to grow leads or sales while keeping costs under control.

Facebook Ads That Drive Leads and Sales

Five12 Digital Marketing helps businesses grow with Facebook Ads that are built to generate measurable results, not just clicks.
We focus on what makes paid social work: the right audience targeting, scroll-stopping creative, clear messaging, and tracking that
shows exactly what your budget is producing. The result is more qualified leads, more sales, and stronger return on ad spend without
wasting money on low-quality traffic.

More Qualified Leads and Sales
We optimise campaigns around the actions that matter, such as enquiries, bookings, and purchases, so spend is focused on outcomes.
Smarter Targeting and Retargeting
We build audiences using interests, behaviours, lookalikes, and retargeting to reach new customers and bring warm prospects back.
Creative That Stops the Scroll
Strong visuals and persuasive copy that communicate value fast and encourage people to click, message, or buy.
Ongoing Improvement for Better ROI
A structured approach that improves over time through testing, optimisation, and scaling what performs best.

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General FAQ’s

What are Facebook Ads?

Facebook Ads are paid adverts shown across Facebook and Instagram through Meta Ads Manager. They let you target specific audiences by location, interests, behaviours, and past actions, helping you generate leads, enquiries, and sales.

Can Facebook Ads generate leads for my business?

Yes. Facebook Ads can generate enquiries through lead forms, messages, website forms, or calls, depending on your setup. We build campaigns around the action you want people to take, then optimise for cost per lead and lead quality.

Do you advertise on Instagram as well?

Yes. Most Facebook Ads run across both Facebook and Instagram placements. We choose placements based on performance and your audience, then refine over time to improve results.

What types of Facebook Ads campaigns do you run?

We run campaigns for lead generation, website conversions, ecommerce sales, remarketing, brand awareness, and local promotion. The best approach depends on your offer, budget, and how your customers typically buy.

Do you set up tracking properly?

Yes. We set up tracking so results can be measured properly. This can include the Meta Pixel, conversion events, and tracking for leads or purchases where appropriate, so optimisation decisions are based on real outcomes.

How much should I spend on Facebook Ads?

Budget depends on your industry, location, and the value of a lead or sale. We help you choose a sensible starting budget, then optimise towards the best cost per result. The aim is always return, not spend for the sake of it.

How quickly can Facebook Ads produce results?

Campaigns can start generating clicks and enquiries quickly after launch. Performance improves as we test creatives, refine audiences, and optimise towards the strongest cost per lead or sale.

Will you provide reporting?

Yes. We provide clear reporting focused on conversions, cost per lead or sale, conversion rate, and the actions we are taking to improve performance. You will always know what is working and what we are changing.

Do you guarantee results or a specific cost per lead?

No one can honestly guarantee exact results because costs depend on competition, audience response, creative quality, and your offer. What we do guarantee is a structured approach with proper tracking, testing, and continuous optimisation.

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