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Google Ads Management That Delivers Measurable Results

As Google Certified specialists, we create and manage performance-focused Google Ads campaigns that generate more leads and sales without wasted spend. From search and shopping to display and YouTube, we focus on high-intent traffic, accurate tracking, and ongoing optimisation to maximise return on investment.

Why Businesses Choose Five12 for Google Ads

At Five12 Digital Marketing, we run Google Ads campaigns that are built to deliver measurable results, not wasted spend. As Google Certified specialists, we focus on precision targeting, conversion tracking, and continuous optimisation so your ads reach the right people at the right moment. Whether your goal is leads, sales, or growth at scale, our Google Ads management is structured, data-led, and focused on maximising return on investment.

  • High-Intent Search Campaigns
    We target keywords that show clear buying or enquiry intent, ensuring your ads appear when customers are ready to take action.
  • Conversion Tracking and Smart Optimisation
    Every campaign is built with proper conversion tracking, allowing us to optimise bids, ads, and budgets based on real performance data.
  • Full Google Ads Coverage
    We manage Search, Display, Shopping, and YouTube campaigns, choosing the right mix to support your business goals and budget.
  • Clear Reporting and ROI Focus
    Transparent reporting that shows clicks, conversions, cost per lead or sale, and clear next steps to keep improving results.
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Google Ads Built to Generate Leads and Sales

At Five12 Digital Marketing in Fife, we run Google Ads campaigns designed to put your business in front of people who are ready to take action. Our approach is built around how customers search, compare options, and choose who to contact or buy from. From Search and Shopping to Display and YouTube, everything we do is focused on driving qualified clicks, improving conversion rate, and turning ad spend into measurable results.

  • Focused on ROI and High-Intent Traffic
    We target the searches most likely to convert, helping you generate more leads or sales without wasting budget on low-quality clicks.
  • Campaign Structure That Improves Performance
    Clean account setup with tightly themed ad groups, strong negatives, and relevant landing pages to improve quality score and reduce costs.
  • Accurate Conversion Tracking and Reporting
    Proper tracking for calls, forms, purchases, and key actions so decisions are based on real performance, not guesswork.
  • Ongoing Optimisation for Better Results
    Continuous improvements to keywords, ads, bids, audiences, and budgets to keep performance moving in the right direction over time.
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Our working process

Our Google Ads Process

At Five12 Digital Marketing, our Google Ads process is built around one clear goal: generating more leads or sales while keeping your cost per result under control. As Google Certified specialists, we begin by reviewing your offer, target audience, competitors, and existing data so we can build a strategy that matches real search demand and commercial intent.
We then create a clean campaign structure with accurate conversion tracking and performance-focused ads, followed by ongoing optimisation to improve results over time. This approach helps you attract higher-quality clicks, reduce wasted spend, and turn Google Ads into a reliable channel for measurable growth.
01
Google Ads discovery and strategy

Discovery & Goals

We confirm your goals, offer, target customers, and what a good lead or sale looks like for your business. This gives us a clear direction for building campaigns that focus on results, not just clicks.

02
Keyword and audience research for Google Ads

Keyword & Audience Research

We research high-intent keywords, competitor ads, and audience signals to build a targeting plan that reaches the right people at the right time and avoids wasted spend.

03
Google Ads account setup and conversion tracking

Account Setup & Conversion Tracking

We build a clean campaign structure and set up accurate conversion tracking for calls, forms, sales, and key actions. This ensures optimisation is based on real results, not guesswork.

04
Google Ads creation and landing page alignment

Ad Creation & Landing Page Alignment

We write compelling ads, add relevant extensions, and align traffic to the right landing pages. This improves quality score, increases conversion rate, and helps reduce cost per lead or sale.

05
Google Ads launch and monitoring

Launch & Performance Monitoring

We launch campaigns with sensible bidding and budget control, then monitor performance closely. We add negatives, refine targeting, and focus spend on what drives the best results.

06
Google Ads optimisation and reporting

Optimise, Report & Scale

Google Ads improves with ongoing optimisation. We test ads, adjust bids, refine audiences, and improve landing page performance, then report clearly on results and next steps to scale what works.

Google Ads That Drives Leads and Sales

Five12 Digital Marketing helps businesses generate more leads and sales through performance-focused Google Ads. As Google Certified specialists, we build campaigns that reach people at the exact moment they are searching and ready to take action. We focus on the factors that influence paid performance and return, including targeting, keywords, ad quality, landing page alignment, and accurate conversion tracking. The result is more qualified clicks, stronger conversion rates, and reliable growth without wasted spend.

  • More High-Intent Clicks
    We target searches with clear intent so your budget is focused on people who are most likely to enquire or buy.
  • Smarter Targeting and Campaign Structure
    Clean account structure, strong negatives, and relevant ad groups to improve quality score and reduce cost per result.
  • Trust and Conversion Improvements
    Better ads, extensions, and landing page alignment to improve click-through rate, build confidence, and increase conversions.
  • Ongoing Optimisation for Better ROI
    Continuous testing and refinement of keywords, ads, bids, audiences, and budgets to keep improving performance over time.
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General FAQ’s

What is Google Ads?
Google Ads is a paid advertising platform that lets your business appear at the top of Google for specific searches. You can
run ads across Search, Shopping, Display, YouTube, and more, paying when someone clicks or takes a defined action depending on
your campaign setup.
How is Google Ads different from SEO?
Google Ads can generate traffic and leads quickly by paying for placement, while SEO focuses on improving organic rankings over
time. Ads stop when spend stops, but they are ideal for fast results, testing offers, and scaling what works. Many businesses use
both together for the best long-term growth.
Can you set up conversion tracking properly?
Yes. We set up accurate conversion tracking for calls, forms, purchases, and key actions so optimisation is based on real results.
This includes the correct use of tags, events, and attribution setup where needed.
Do you manage different Google Ads campaign types?
Yes. We manage Search, Display, Shopping, Performance Max, and YouTube campaigns. The best mix depends on your goals, budget,
audience, and how your customers buy.
How much should I spend on Google Ads?
Your budget depends on your industry, competition, and the value of a lead or sale. We help you choose a sensible starting point,
then optimise towards the best cost per result. The focus is always on return, not spend for the sake of it.
How quickly can Google Ads generate results?
Google Ads can start driving traffic immediately after launch. Performance improves as we gather data, refine targeting, add negatives,
test ads, and optimise landing pages. Many accounts see stronger results after the first few weeks of structured optimisation.
Will you provide reporting for Google Ads?
Yes. We provide clear reporting focused on the metrics that matter, such as conversions, cost per lead or sale, conversion rate,
click-through rate, and the actions we are taking to improve performance.
Are you Google Certified specialists?
Yes. We are Google Certified specialists and follow structured best practice for account setup, tracking, and optimisation to help you
get the most from your ad spend.
Do you guarantee a specific cost per lead or position?
No one can honestly guarantee exact results in paid search because costs and performance depend on competition, market demand, ad quality,
and landing page performance. What we do guarantee is a structured approach focused on tracking, testing, and continuous optimisation.

Have a project you want to chat about?

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