Alloa Self Storage – WordPress Website for Secure Storage Units in Clackmannanshire

Client: Alloa Self Storage — Alloa, Clackmannanshire (serving Stirling, Falkirk, Dunfermline & Central Scotland)
Website: Link to live site
Services Provided: Full WordPress Design & Build • Local SEO & Copywriting • Mobile-Responsive Layout • Booking Enquiry System • Performance Optimisation • Secure SSL Hosting • GA4, Search Console & Tag Manager Setup • Ongoing Maintenance & Backups

Project Overview

Alloa Self Storage provides safe, secure and affordable self-storage units for homeowners, businesses and tradespeople across Clackmannanshire and Central Scotland. The goal was to create a trustworthy, easy-to-navigate website that instantly communicates security, accessibility and convenience — helping customers find the right storage size and request a quote online.

They partnered with Five12 to design a fast, modern WordPress site that performs exceptionally well in local search and converts browsing visitors into real storage enquiries.

The Challenge

  • Compete locally with national self-storage chains through strong SEO
  • Show clear storage options and unit sizes with transparent pricing
  • Build trust with visible security features and local credentials
  • Encourage fast quote requests and phone calls
  • Deliver a responsive, mobile-first user experience

Our Solution

1. Clean, Conversion-Focused WordPress Design

A structured homepage introduces key benefits — 24/7 CCTV security, local ownership, and flexible access — followed by clear CTAs for requesting a quote or calling directly. Service sections highlight domestic, business and vehicle storage, each linking to its own optimised landing page.

2. Mobile-First Layout & Speed

The site was designed to load instantly on mobile, with large tap-targets, sticky call buttons, and simplified enquiry forms to boost conversions from mobile visitors.

3. Local SEO & Content Strategy

  • Optimised for “self storage Alloa”, “storage units Clackmannanshire”, and “business storage Central Scotland”
  • Dedicated pages for domestic, business and commercial storage
  • Metadata and schema setup to improve click-through rates and map visibility
  • Internal linking between services and locations for SEO depth

4. Simple Enquiry & Booking Funnel

The enquiry form routes directly to email notifications and integrates with GA4 event tracking for conversions. The layout uses visual trust cues — padlock icons, on-site images, and client testimonials — to reinforce security and credibility.

5. Hosting, Security & Analytics

Hosted on Five12’s managed WordPress platform with SSL encryption, daily backups and uptime monitoring. Integrated with Google Analytics 4, Search Console and Tag Manager for data-driven optimisation.

The Results

  • Now ranking first page on Google for key searches like “self storage Alloa” and “storage units Clackmannanshire”
  • Significant growth in local enquiries and call volume
  • High engagement and conversion rates from mobile users
  • A scalable platform ready for future expansion across Central Scotland

Explore the Project

Visit the live site: https://alloaselfstorage.co.uk/