Platinum Property Scotland – WordPress Website for Boiler Installation, Repair & Maintenance across Central Scotland

Client: Platinum Property Scotland — Dunfermline, Fife (serving Edinburgh, Glasgow, Dundee, Perth & across Scotland)
Website: Link to live site
Services Provided: Full WordPress Design & Build • Service-led Layouts for Boiler Installation, Repair & Maintenance • 24/7 Emergency CTAs • Mobile-Responsive UI • On-Page & Technical SEO • Copywriting Support • Performance Optimisation • GA4, Search Console & Tag Manager Setup • Managed Hosting, SSL & Backups

Project Overview

Platinum Property Scotland is a Dunfermline-based heating and plumbing business offering boiler installation, servicing and emergency repairs across Fife, Edinburgh, Dundee, Perth and Glasgow. The goal was to create a modern, high-converting website that reflects their professional Gas Safe credentials while making it easy for customers to get help fast — especially for 24/7 boiler emergencies.

They partnered with Five12 to design a WordPress site that balances trust, clarity and performance, helping Platinum Property Scotland attract more local leads and showcase their expertise.

The Challenge

  • Show 24/7 emergency cover clearly across all devices
  • Highlight core services: Boiler Installation, Repair and Maintenance
  • Build local SEO visibility across multiple Scottish cities
  • Encourage fast phone enquiries with clear CTAs and quick forms
  • Deliver strong visual trust through Gas Safe credentials and customer reviews

Our Solution

1. Service-Driven WordPress Design

Each service — installation, repair, and maintenance — has a clear, structured layout explaining what’s included, benefits, and how to book. The homepage leads with emergency CTAs and trust signals such as reviews, accreditations, and warranty-backed installations.

2. Mobile-First Performance

Built with a responsive design optimised for mobile conversions. Sticky contact bars, quick-quote forms and “Call Now” buttons ensure effortless action on any device.

3. Local SEO & Area Coverage

  • Optimised service and area pages for Fife, Edinburgh, Dundee, Perth & Glasgow
  • Keyword-rich content and internal linking to support Google visibility
  • LocalBusiness schema for boiler repair and installation services
  • Meta optimisation and alt-text accessibility improvements

4. Conversion-Focused Messaging

Strong emergency messaging (“24/7 Emergency Boiler Repair”) paired with visible contact points, bold CTAs and quick-quote forms helps convert cold visitors into real enquiries. GA4 events were configured to track calls and form submissions.

5. Hosting, Security & Analytics

Deployed on Five12’s optimised WordPress hosting with SSL, daily backups, and anti-spam protection. GA4, Search Console and Tag Manager integrations support continuous performance tracking and SEO refinement.

The Results

  • A clean, trustworthy, and fast WordPress site built to convert local traffic
  • Improved search visibility across Central Scotland
  • Clear and consistent user journey from homepage to booking
  • Increased calls and quote requests within the first few months of launch

Explore the Project

Visit the live site: https://platinumpropertyscotland.co.uk/