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5 tips to boost your sites SEO in 2025

By 20 September 2025No Comments

5 simple ways to get found on Google

If you run a local business, SEO can feel like a dark art. It isn’t. Think of it as clear signposting: tell Google (and customers) what you do, where you do it, and why you’re trusted. Do the basics well and you’ll see more calls, messages, and bookings.

Here are five straightforward wins you can tackle this week.

1) Say what you do and where you do it

(Titles, page heading, and that little blurb in Google)

Every important page on your website needs three things lined up:

  • Page title – the line that shows in a Google result and your browser tab.

  • Big page heading – the main heading visitors see at the top of the page.

  • Short description – the 1–2 sentence “snippet” people read before clicking.

Keep them human and local. Examples:

  • Title: Composite Fencing in Dunfermline | West Fife Fencing

  • Heading (top of page): Composite Fencing Installers in Dunfermline

  • Description: Neat, long-lasting composite fencing supplied and fitted across Dunfermline. Free quotes, friendly team, fast turnaround.

Tips:

  • One main idea per page (don’t mash five services into one).

  • Use plain words a customer would type, plus the town/area.

  • End the description with a simple call to action: Call for a free quote.

2) Tune up your Google Business listing

Your Google Business Profile (the thing that shows on Maps and in the right-hand panel) is a big local ranking factor.

Do this:

  • Pick the exact category (e.g., Fencing Contractor, Roofing Contractor).

  • Add services with short explanations and prices if you have set prices.

  • Upload good photos (before/after, team, trucks, signage).

  • Keep opening hours accurate, including bank holidays.

  • Post once a week: a recent job, an offer, or a quick tip.

  • Ask for reviews—and politely encourage customers to mention the job and town (e.g., “new fence in Rosyth”).

  • Share your direct “Leave a review” link in invoices and messages so it’s easy.

Little habit that helps: after each completed job, send a thank-you text with your review link.

3) Create focused pages for your key services and areas

Google loves clarity. So do customers. Instead of one vague “Services” page, make clear, simple pages such as:

  • Garden Fencing in Kirkcaldy

  • Emergency Roofer in Dundee

  • End of Tenancy Cleaning in Glenrothes

Structure to copy:

  1. Intro in plain English – what you do and where.

  2. Why choose you – 3–5 bullet points (speed, guarantees, tidy work).

  3. Recent jobs – a couple of photos with one-line captions (“12m featheredge fence, Leven”).

  4. Testimonials – short and specific.

  5. FAQs – the questions you get all the time.

  6. Strong call to action – phone, WhatsApp, form, and opening hours.

Link these pages together (“Also covering Dunfermline and Rosyth”) so people—and Google—can hop between them.

4) Keep your business details identical everywhere

Your Name, Address, Phone (often called “NAP”) should be exactly the same across your website, Google listing, Facebook page, and any directories.

Quick checklist:

  • Website footer matches Google Business exactly (same spacing, same phone format).

  • Facebook, Instagram, and any directory entries show the same details.

  • Use one main phone number everywhere.

  • Update old entries if you move or change numbers.

Where to list your business:

  • Google Business Profile (of course), Bing Places, Apple Maps

  • Facebook Page, Yelp/FreeIndex, Yell, local directories, and any relevant trade bodies

Consistency builds trust. Trust brings calls.

5) Get listed on Top Ten Biz (local authority + extra leads)

A strong local listing gives you credibility and a quality link back to your site. Top Ten Biz is built for exactly that: clear, tidy profiles for local services with space for photos, offers, opening hours, and reviews.

How to get the most from it:

  • Write a short, friendly description that names your main service and area.

  • Add good images (before/after shots work brilliantly).

  • Keep hours and contact details up to date.

  • Encourage reviews on your Top Ten Biz profile as well as Google—both help.

  • Consider the Premium option if you’re in a competitive town: it boosts visibility and trust.

Result? More local visibility, more proof you’re reputable, and another path for customers to reach you.

Visit Top Ten Biz

Bonus quick wins (worth 30 minutes each)

  • Speed matters: shrink large images and remove heavy plugins.

  • Clear contact options: show phone + WhatsApp + form on every page.

  • Before/after gallery: people buy with their eyes, keep it current.

  • Case studies: one photo, three sentences, the town name. Repeat monthly.

  • Track what works: add simple website buttons like “Call now” and check which pages get the clicks.

Your one-hour action plan this week

  1. Update the title, heading, and description on your most important page.

  2. Add two fresh photos and one post to your Google Business Profile.

  3. Create one new service-in-area page using the structure above.

  4. Check your NAP matches everywhere (website, Google, Facebook).

  5. Set up or refresh your Top Ten Biz listing with current images and a short offer.

Do these basics well, and you’ll already be ahead of most competitors. No jargon, no tricks, just clear signposting for real people in your area.