High-converting WordPress website and local SEO for a 5-star rated roofing and fibreglass specialist in Fife, built to build trust fast with verified reviews, promote core services clearly, and turn urgent roof searches into calls and quote requests across Fife, Edinburgh, Dundee, Perth, and Glasgow.
Roof & Fibre is a family-run roofing and fibreglass specialist serving Fife and the surrounding cities, including Edinburgh, Dundee, Perth, and Glasgow.
With a strong reputation and verified reviews, they needed a modern website that communicates trust instantly, shows their full service range clearly, and makes it easy for customers to request a quote fast.
The challenge was to build a conversion-focused site that works brilliantly on mobile, supports urgent roofing enquiries with clear emergency messaging, and reinforces credibility through independent review proof.
At the same time, the site needed strong local SEO foundations to improve visibility across multiple service areas, helping Roof & Fibre show up for high-intent searches like flat roofing, fibreglass roofing, roof repairs, leadwork, and gutter replacement.
Five12 built a trust-led, conversion-focused WordPress website for Roof & Fibre with a clear service structure that makes it easy for homeowners to find the right solution fast.
Roofing and fibreglass services were organised into dedicated pages, with simple navigation and strong calls to action to drive quote requests.
We strengthened credibility throughout the site by highlighting independent review proof, family-run messaging, guarantees, and clear “what happens next” guidance.
The quote journey was designed to be quick and friction-free on mobile, with prominent phone routes and an enquiry form that captures the key details needed to respond fast.
Alongside the build, we implemented local SEO foundations across Fife and the key surrounding cities, supported by on-page optimisation, internal linking, and service area signals.
Performance and tracking were prioritised through fast-loading layouts, image optimisation, and GA4 and Search Console setup to measure real enquiries and support ongoing growth.
