Fire safety and compliance website designed to build trust, explain complex services clearly, and generate high-intent enquiries across Scotland.
Fire Protection Services Scotland provides specialist fire safety and compliance services to businesses across Scotland, covering areas such as fire extinguishers, risers, dampers, hydrants, inspections, and certification.
The challenge was to present complex, regulation-driven services in a way that was clear, credible, and easy for decision makers to understand.
The website needed to instantly build trust, demonstrate compliance and qualifications, and guide users toward making an enquiry without friction.
Performance, mobile usability, and search visibility were critical, with a strong focus on attracting high-intent commercial enquiries rather than casual browsing.
Five12 designed and built a new WordPress website from the ground up, focused on performance, clarity, and compliance.
The structure was carefully planned to make complex fire safety services easy to understand, while guiding visitors
toward clear enquiry actions.
Each core service was given its own dedicated page, supported by compliance-led copy that explains legal requirements,
inspection processes, and certification in plain English. This approach builds trust with facilities managers and
business owners while supporting strong organic search visibility.
We implemented fast-loading, mobile-first layouts, conversion-focused enquiry forms, and analytics tracking to measure
real commercial outcomes. The result is a professional, scalable platform that positions Fire Protection Services
Scotland as a credible, reliable partner for fire safety compliance across Scotland.
