Ecommerce website migration and SEO-focused rebuild for a Fife-based dog treat brand, designed to load fast, rank
well on Google, and turn visitors into orders and enquiries.
FIDO needed an ecommerce website that reflected their premium brand and made it easy for customers to browse,
buy, and enquire. Their previous platform was limiting both performance and SEO, and it was not giving them the
control needed to scale products, collections, and content over time.
The goal was to migrate to a faster, better-optimised platform, improve Google visibility, and create a cleaner
buying journey that highlights what makes the brand different: luxury, hand-baked dog treats made in Fife with
simple, locally sourced ingredients.
Five12 migrated FIDO to a faster, more scalable ecommerce setup designed to sell. We rebuilt the site with a
clean, premium feel that highlights the brand story, the simple ingredient promise, and the gift-worthy quality
of each range, while keeping the buying journey effortless on mobile.
We organised products and collections to support both browsing and SEO, with improved structure for categories,
product pages, and internal links. Imagery and content were optimised so the site stays crisp and luxurious
without sacrificing page speed.
From day one we baked in technical SEO, performance optimisation, and tracking, giving the brand stronger
visibility on Google and clear data to measure what drives enquiries and sales. The result is a platform that is
easy to update, secure, and built for growth.
