Discovery & Search Intent Research
We analyse your products, categories, competitors, and how customers search when they are ready to buy. This gives us a clear roadmap for targeting high-intent keywords that drive qualified traffic and sales.
At Five12 Digital Marketing, we deliver ecommerce SEO that is built to increase visibility, drive qualified traffic, and turn product searches into sales. We focus on how people actually shop online, optimising your store so it appears for high-intent searches across Google Search while remaining fast, trustworthy, and easy to buy from. As Google Certified specialists, our approach is structured, data-led, and focused on measurable outcomes such as more product views, stronger rankings, and increased revenue.
At Five12 Digital Marketing in Fife, we deliver ecommerce SEO that is designed to put your products in front of customers who are ready to buy. Our campaigns are built around how people search, compare products, and make purchasing decisions online. From product and category page optimisation to technical SEO and trust signals, everything we do is focused on increasing visibility and turning search traffic into consistent sales.
We analyse your products, categories, competitors, and how customers search when they are ready to buy. This gives us a clear roadmap for targeting high-intent keywords that drive qualified traffic and sales.
We improve the technical foundations of your site, including crawlability, indexation, page speed, and site structure, ensuring search engines can properly understand and rank your products.
We optimise product and category pages for search intent, improving titles, descriptions, internal linking, and content so your pages rank better and convert more visitors into customers.
We strengthen your category hierarchy and internal links so authority flows correctly through your store, helping important products rank higher and making navigation clearer for shoppers.
We enhance reviews, structured data, and credibility elements that increase click-through rate and buyer confidence, helping more visitors complete a purchase.
Ecommerce SEO is ongoing. We track rankings, traffic quality, and conversions, then refine what delivers the most value to drive sustained growth and long-term revenue.
Five12 Digital Marketing helps ecommerce businesses increase visibility across Google Search so more customers find your products at the moment they are ready to buy. We focus on the factors that influence ecommerce rankings and conversions, including product and category optimisation, technical SEO, site structure, and trust signals that turn visits into purchases. The result is more qualified traffic, stronger conversion rates, and consistent revenue growth without relying solely on paid ads.