Irvine Container Storage – WordPress Website with SEO for Secure Storage in Ayrshire, Scotland
Client: Irvine Container Storage — Irvine, Ayrshire (serving domestic, business, and trade customers across Ayrshire and the West of Scotland) Website: Link to live site Services Provided: Full WordPress Design and Build • SEO Strategy & Local Optimisation • Copywriting & Keyword Research • Conversion-Focused Layout • Custom Contact & Enquiry Forms • Mobile-First UX • Hosting, SSL & Performance Optimisation • Ongoing Support and Analytics
Project Overview
Irvine Container Storage provides secure, accessible, and affordable self-storage solutions for homes and businesses throughout Ayrshire. The company approached Five12 Digital to develop a new website that would clearly communicate its value, attract local customers, and outperform competitors on Google for high-intent local searches.
The goal was to create a professional, trustworthy online presence that feels clean, fast, and reliable—just like the storage service itself.
The Challenge
- Build a modern, user-friendly WordPress site from the ground up
- Improve visibility for key local search terms such as “container storage Ayrshire” and “self storage Irvine”
- Design an interface that drives enquiries quickly and clearly from both desktop and mobile
- Deliver strong technical SEO and site performance foundations
- Ensure scalability for future services and content growth
Our Solution
1. Clean, Conversion-Led WordPress Design
We designed a custom WordPress site focused on clarity and usability. The layout features clear calls-to-action, location-specific contact sections, and trust-building visuals that highlight security, accessibility, and convenience.
2. Local SEO Optimisation
Comprehensive keyword research guided the site structure and on-page content. Every page—from homepage to contact—was written and optimised for location-based search intent. Google Business Profile and analytics integrations ensure consistent visibility and ongoing tracking.
3. Mobile-First & Fast Performance
With most customers searching from their phones, the entire site was engineered for mobile performance. Optimised image delivery, caching, and compression keep load times under two seconds across devices.
4. Technical Setup & Security
Built on Five12’s managed WordPress hosting, the site includes SSL encryption, automatic backups, anti-spam protection, and server-side caching for fast and secure performance. The setup ensures stability even during peak local traffic.
5. Analytics & Growth Tracking
Google Analytics 4, Search Console, and keyword tracking were implemented to monitor visibility and lead flow. Within weeks of launch, the site began ranking strongly for core terms such as “container storage Irvine” and “self storage Ayrshire”.
The Results
- A clean, modern, mobile-optimised website that builds trust and drives local enquiries
- Strong early performance in Google search results for storage-related keywords
- Improved user engagement and call-to-action conversion rate
- Stable, secure hosting with excellent speed and uptime
Explore the Project
Visit the live site: https://irvinecontainerstorage.co.uk/